Former technology veteran at global professional services firm Genpact, Prasad Vanga's core learning has been in scaling up large businesses. So that comes naturally to him. He, however, switched that into providing market support and capital for start-ups to help them scale via his early stage fund – Anthill Ventures, launched three years back. According to him, 'selling' is the fundamental criterion to judge entrepreneurs. "We look at start-up's target customers and customer feedbacks. Then we connect the entrepreneurs with the customer they want to on-board and measure their skill in selling their product," says Vanga.